PBNs Getting De-Indexed? Here’s Why
Probably the biggest topic right now, especially if you own a PBN is Google big de-indexing spree that has been affecting pretty much everyone, whether you’re a major network or a homegrown PBN.
Whats the reason?
To summarise the discussion for you, most people are attributing the de-indexing to be caused by algorithm triggers due to:
On-page content: not enough, bad spinning, not similar to original page
There’s a lot of speculations and no real clear answers thus far, but I believe I can clear up a lot of this in this post.
I host multiple networks of over 350 sites.
I break this up into two subsets: 1) the network I rent links on and 2) my personal network. The differences in the quality and precautions taken on each set are quite different and so are the de-indexing causality rates:
0% de-indexed in the high quality link rental network
31% de-indexed in the personal network
Here’s the differences and my comments on the categories of suspected de-index causes:
Not enough pages of content:
Not an issue. My rental sites have at least 20 pages before I start placing links on them. The personal sites have 5 pages before I start building links, but quickly build up to 20+ as I start building out links. Having a low amount of pages didn’t affect my de-indexing rate on the personal sites. In fact, none of 18 of my sites with 5 pages were de-indexed
Bad spinning / Duplicate Content:
Likely an issue. My rental sites use a dedicated writer while my personal sites use iwriter. Iwriter is supposed to be hiring out individual writers, which they do, but anyone who has been using them for a while has likely seen that many people are just using spinners. I can’t say that this is definitely an algorithmic trigger, but its a major difference between my sets of sites.
Not similar to original page:
Not an issue. A majority of sites in both networks have content on them that isn’t in the same niche as the expired site that was on that domain before I acquired it. Furthermore, absolutely zero sites are using a similar theme.
Not an issue. Didn’t seem to affect any sites that didn’t have authority links more than it did to sites that did have them.http://thatseoguy.co.uk/wp-content/uploads/2014/09/DeindexedPBNs.pdf
Bells and whistles: Possibly might help, but not likely. My rental sites are built to pass a manual inspection and have enough eye-candy as to keep our SEO clients happy, knowing they’re on legit sites. All of my link network sites have social pages, opt-in boxes, sliders, etc. It’s very unlikely that Google has built in an algorithm check for these things, but I just wanted to point them out as they’re extremely quick to add.
Likely an issue, but read more. My rental sites are all hosted with a combination of cheap $1 hosts, nonameinternet, and legit hosts like hostgator. My personal sites are all using cheap hosts. There is no data to suggest that a cheap host is the cause of a site getting de-indexed, however I’ve noticed that when a site on a particular host got de-indexed, all of the other sites that are using that host get de-indexed too. Google is tending to wipe out the entire IP if it finds a site it doesn’t like. That being said, cheap hosts definitely tend to put multiple customers on the same IP; its the definition of shared hosting. So its entirely possible that some other hooligan on the same IP gets de-indexed, and yours will too by association. My suggestion, go with a hosting provider that can provide you unique A-class IPs. It’s more expensive, but easier to manage in bulk and it will protect you in the long run.
Not an issue. Lot’s of people are reporting that its the new sites that they’ve acquired that have been de-indexed. I have sites that I’ve acquired 2 years ago, and I have sites that have been acquired 2 days ago. It doesn’t seem to matter. There’s a big spread on acquisition age for the sites that got de-indexed.
Possibly an issue, but not likely. All of my link rental sites are registered with unique accounts. For example, if I were to buy a domain through GoDaddy, I’d create a new account, with a new email, name, contact, etc. Then I’d buy the domain. All of my personal sites are purchased under the same account and then I either change to private whoIs or I change the details to be something new and unique. WhoIs is historical, so one can easily determine if an email address has at one time been associated with a domain (https://whois.domaintools.com). So its entirely possible that my main GoDaddy account has been traced back to multiple domains. But this is unlikely. If this were a trigger, I’d expect to have at least 50 more domains de-indexed.
So in summary, use unique content, spend a bit more to get unique A-class hosting and toss up some nice looking widgets for good measure.
Hope this helps,
P.S Matt is a friend of mine who owns the company Diggity Marketing. This whole article was written by him and published with my permission so hats off to Matt! Go check him out.